Maui coastline at golden hour
Volume 04 — Trade Winds

Built on the
trade winds.

A small-batch lifestyle outfit from Maui. Apparel and field gear for the salt, the dirt, and the long way home.

Pacific StandardField TestedMade on MauiSalt + Sun + DirtEst. LahainaPacific StandardField TestedMade on MauiSalt + Sun + DirtEst. Lahaina
Ethos — 01

Clothing that earns its keep — through reps, ridgelines, and the eight-mile paddle home.

We design with one rule: if it can't survive a humid summer on the North Shore, it doesn't get made. Every seam, every fiber, every piece of hardware tested in the place that named it.

Field 02

Trail. Reef. Ridge.

Our Trade Wind series is engineered for movement that doesn't end at the trailhead. From dawn run to dusk paddle in a single piece.

Explore series →
Trail running on Maui
Shop — 03

The current edit.

Haleakala sunrise
Field Notes — 04

A field guide to the island that built us.

Open the guide